Artist Positioning & Brand Identity

How do you effectively plan your career as an artist?

What goals should you set to build a sustainable career and assemble the right team?

How can you define yourself as a brand without compromising your artistic identity?

This course is designed to spark reflection and discussion, which will then be consolidated into a practical document serving as a career development guide for artists.

TARGET AUDIENCE: Artists, musicians, managers, agents.

Understanding Music Copyright & Revenue Flows

This course aims to demystify copyright and music revenue structures by outlining how income is generated, calculated, and distributed across the music industry. Participants gain a clearer understanding of who gets paid, how, and why, within the complex ecosystem that governs music production, distribution, and exploitation.

TARGET AUDIENCE: Artists, musicians, managers, agents, record label staff, music producers.

Online Discoverability

What is digital discoverability?
What actions can be taken to improve it?

This course provides practical tools to help increase online discoverability through more effective use of metadata across digital platforms.

TARGET AUDIENCE: Artists, musicians, managers, agents.

Building a Business Plan in the Music Industry

This course introduces tools commonly used by entrepreneurs to help participants develop a sustainable business model and achieve greater flexibility in the management of their music projects.

TARGET AUDIENCE: Artists, musicians, managers, agents, record label staff, music producers.

Sound Recording Production

Whether planning each stage of a recording project or selecting the right creative and technical partners, this course covers all key elements involved in sound recording production—from coordinating production stages and hiring collaborators to rights clearance and budget management.

 

TARGET AUDIENCE : Artists, musicians, managers, music producers

Show Production

This course explores the key components of live performance production, including the responsibilities of the producer, the main production roles, and best practices for planning a tour and ensuring its financial viability.

TARGET AUCIENCE: Artists, musicians, managers, agents, show producers.

Music Release Strategy & Distribution

How should you launch an album?
Is it better to start with singles?
What kind of release timeline maximizes impact?
Should you invest in press or radio promotion?

This course addresses these questions and provides best-practice strategies to help artists and teams achieve their release goals.

TARGET AUDIENCE: Artists, musicians, managers, sound recording producers.

À la carte Digital Discoverability Mentorship

We also offer one-on-one mentorship covering all digital aspects of music and the strategies to implement.

Customized training is available for artists within your organization.

We guide participants through the inner workings of recommendation algorithms, metadata optimization, and smart speakers.

Music Management Mentorship

Whether addressing business structures, available funding opportunities, strategic challenges, export strategies, or any other aspects related to music career management and sound recording releases, we provide mentorship designed to strengthen your expertise.

Knowledge transfer and long-term autonomy are at the core of our approach.